By Jeremiah WAKAYA
Kenyans on Twitter or #KOT as popularly known world over were Friday morning treated to a juicy tale of a park of lions said to have escaped from the Nairobi National Park. So juicy was the story that the Kenya Commercial Bank’s online team decided to capitalize on it upon learning that it wasn’t fiction after all.
THE SIMBA GROUP
And so the company; whose logo is the head of a male adult lion took to its twitter page were it sought to pride itself with being conscious of its customers. “When your customers don’t come to you, you go to them. #TembeaKenya ,” read a tweet from KCB Group’s official twitter handle.
This tweet would later be followed by an applause on social media with many people suggesting an award.
“Isn’t the lion’s face your company logo? They are coming to find out how you acquired it…be prepared LOL,” added Robert Makunu on a light touch.
Manwa George would later add saying that the park hadn’t left and it was actually going to make their new found habitat as their new home.
GIVE US A BREAK
The comments were however followed by a vicious online attack from the Consumer Federation of Kenya (COFEK), who criticized the bank for what they termed as ‘deceptive advertisements’ and lack of consideration for what they termed as a ‘national disaster.’
“Banks have become rogue like straying lions out of game reserves gnawing customers with prohibitive interests/charges,” protested Solomon Ambuku.
Although opinion on whether the KCB GROUP should have tweeted in the manner it did is still divided, one thing is sure; that they have had a great start today as far as their online presence is concerned. Whether that translates to business will remain a question for another day, at least for now.